Fear of Preroll Ads Eases [AdAge]
New Study Helps Dispel Belief That Online Video Viewers Will Surf Away
– The perils of preroll appear to have been vastly overstated, according to Nate Elliott, research director at Jupiter, who suggests audience loss as a direct result of prerolls could be as little as 5%.
The figure comes as Jupiter releases a major European report about online video and in-stream video advertising.
Online video and ads surging
The research firm found Europeans are watching double the amount of online TV than they were a year ago, and that online video advertising is keeping pace with the trend. It is expected to account for…